Question 1

What is the Kickstart?

Accepted Answer

The Kickstart is a $2,500 fixed engagement completed in 10 business days after kickoff and receipt of all required access. We interview the people who operate the workflow, rank the top five opportunities by impact, confidence, effort, and operational risk, deliver plain-English findings and an implementation order, build one tightly scoped proof using systems and access already available to your team, and provide training and handoff. The starting proof scope involves no more than two existing systems and excludes major data cleanup, broad migrations, storefront redesigns, complex authentication, and multi-workflow internal platforms. We select and agree on it during kickoff.

Question 2

What happens after the Kickstart?

Accepted Answer

You can stop, operate the proof build, or approve a separately scoped custom implementation. The Kickstart stands on its own: you keep the findings, roadmap, proof build, and training whether or not we continue. If a qualifying custom implementation of $15,000 or more is scoped within 60 days of Kickstart delivery, we apply the full $2,500 Kickstart fee to it.

Question 3

How much does a custom build cost?

Accepted Answer

Focused custom implementations start at $7,500. The exact price depends on the workflow, systems, data, risk, and acceptance criteria. You approve one fixed price before implementation begins. Larger systems work is divided into separately approved phases.

Question 4

Why don’t you publish a full project rate card?

Accepted Answer

A dashboard with clean data and a multi-system operational platform are not the same project. Publishing one broad range would either mislead smaller clients or anchor larger work artificially low. We publish the starting point, then price the actual scope.

Question 5

Do I need Optional Care?

Accepted Answer

No. Your team is trained to operate the delivered system, and Care is never required. It is intended for business-critical systems where the team wants active monitoring, platform-change reviews, and faster incident triage.

Question 6

What does Optional Care include?

Accepted Answer

Care starts at $400 per month for one defined, low-complexity production system. It includes automated health checks and relevant failure alerts, initial incident diagnosis, acknowledgement by the end of the next business day, quarterly review of relevant dependencies and platform changes, up to one hour of minor corrective maintenance per calendar quarter, and priority scheduling for separately scoped repair or enhancement work. The maintenance allowance does not roll over. Response means acknowledgement and initial triage, not guaranteed resolution within one business day. New features, workflows, integrations, data cleanup, client-requested logic changes, third-party changes, major API migrations, vendor outages, and after-hours coverage are separately scoped or excluded. Care can be cancelled at any time. If coverage lapses, a paid system-health review may be required before it resumes, and problems that began while uncovered are separately scoped.

Question 7

Who owns what you build?

Accepted Answer

You own your data, configurations, and client-specific deliverables. Your team can operate, modify, or move the delivered system without an ongoing Miller & Miller contract. Miller & Miller retains its pre-existing tools, reusable components, frameworks, general-purpose infrastructure, and generalized know-how. You receive the rights needed to use the complete delivered system.

Question 8

What if the build does not meet the agreed scope?

Accepted Answer

Before implementation begins, we agree on written acceptance criteria in plain English. During the acceptance period, anything that misses those criteria is corrected at our expense. If we cannot meet the agreed criteria, the final project payment is not due. After acceptance, a 30-day defect-remediation period covers defects in the accepted scope. New requirements, client-data issues, and third-party platform changes are handled separately.

Question 9

Do you only work with Shopify?

Accepted Answer

We specialize in growing ecommerce brands and work deeply with Shopify, but the systems around a Shopify store often include email, support, inventory, fulfillment, analytics, advertising, and internal databases. We scope the complete operational workflow, not just the storefront.

Question 10

Do you use client data to train AI models?

Accepted Answer

No. Your store and customer data are used only to build and run the systems you approve. They are not used to train public or shared AI models.

Dimension	Miller & Miller	Ongoing agency model
Best fit	A scoped operational system with a clear outcome	A continuing cross-functional backlog
Commercial model	One fixed project price approved before work starts	Monthly capacity or an ongoing engagement
Delivery	Clear technical ownership	A broader team with several specialized roles
Handoff	Designed so your team can operate the delivered system	Often designed around continuing external execution
After launch	Optional Care or another fixed project	Ongoing monthly support and delivery

Shopify works. The systems around it should too.

The technical team for brands that have outgrown apps and spreadsheets.

Operations automation

Data and decision systems

Custom commerce engineering

Founded by brothers. Backed by real operating experience.

Our name is on the company. Our reputation is in the work.

Clear decisions before code.

Understand the operation

Prioritize the opportunities

Agree on the result

Build and launch

Hand over control

A clear starting point. A fixed price before we build.

Starting at $400/month

A focused technical team and an ongoing agency solve different problems.

The cost of a broken process compounds every month.

What growing brands live with

What changes

Find the operational bottleneck worth discussing first.

Straight answers about scope, pricing, Care, and ownership

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