One accountable team. Proof in your numbers.
Work directly with Parker and Taylor Miller from roadmap through hands-on Shopify delivery. Real operating experience, no junior handoff, and one family name standing behind the result.
A ranked roadmap
We map the store and rank where AI can move revenue — reviewed with you before anything is built.
Hands-on builds
We ship CRO tests, support automation, lifecycle flows, dashboards, and store systems inside your existing stack.
Results you can see
A monthly plain-English report: conversion recovered, tickets deflected, carts saved. That's the scoreboard.
Most ecommerce brands don't have an AI problem. They have an ownership problem.
Tools are easy to buy. Workflows are hard to change. That's why AI efforts stall: no one owns the roadmap, the data, the edge cases, the handoffs, or the training.
That's the entire job. We decide what is worth building, get it live, train your team, and report what changed in plain English every month. The same two people stay accountable throughout.
Find. Build. Prove.
No big-bang launch. Three steps, on repeat: find where AI moves a real number, build it fast, and prove it in your numbers every month.
01 · Find
01 · Find
Find the impact
We map the store as it actually runs — product pages, support inbox, email flows, ad accounts, reporting — and pinpoint where AI moves revenue. Every opportunity is ranked by impact and reviewed with you.
02 · Build
02 · Build
Build it fast
CRO tests, support automation, lifecycle flows, and dashboards wired into Shopify and the tools your team already uses — with guardrails, approval points, and training. Shipped in weeks, not an agency's six months.
03 · Prove
03 · Prove
Prove it
You see the impact in your numbers every month — conversion recovered, tickets deflected, carts saved. That is the scoreboard, and we answer for it.
A scoreboard, not an activity log
Every month you see exactly what changed — conversion recovered, tickets deflected, carts saved, reports prepared, hours returned. Here's the kind of report you'll get. The numbers below are an example; yours will be your own.
Just want it built — or want it owned?
Every engagement starts with the Ecommerce AI Opportunity Audit — from $5K. Three weeks to a roadmap, the numbers, and a build plan. Yours to keep, either way. From there, pick your lane.
Automation Sprint
Just want it built
from $5Kone-time
- A handful of high-impact store automations
- Built and handed off — no retainer
- Human review rules included
- Your team trained on what ships
The Build
Just want it built
from $15Kproject
- Unified revenue dashboard — Shopify + ads + email
- Key automations alongside it
- Shipped in one month
- You own the code and know-how
Fractional AI Officer
Want it owned
from $8Kper month
- AI run end to end — roadmap to results
- CRO, support, retention, and ops builds shipped
- Monthly numbers you can hold us to
- The decisions come off your plate
Embedded / Enterprise
Want it owned
from $20Kper month
- Whole-brand rollout
- Priority builds across the stack
- Governance & risk framework
- A senior AI executive in the room
From first call to proof in your numbers
Every engagement starts with the Ecommerce AI Opportunity Audit — three weeks to a roadmap, the numbers, and a build plan. Then you pick the lane: just want it built, or want it owned.
Day 0
Day 0
Book the audit
A short call to scope the Ecommerce AI Opportunity Audit — where the work slows down, what systems you run on, and what a win would look like.
Weeks 1–3
Weeks 1–3
Ecommerce AI Opportunity Audit
Three weeks to a roadmap, the numbers behind each opportunity, and a build plan. Yours to keep, whether or not we work together after.
Weeks 4+
Weeks 4+
Build it
Pick your lane: an Automation Sprint or The Build if you just want it built, or keep Miller & Miller on as your fractional AI leadership and delivery team.
Every month
Every month
Prove it
The impact shows up in your numbers every month — reported in plain English. That's the scoreboard.
It works when you own it
We do the heavy lifting, but the systems stick when a few people inside your store own them. Here's who we need in your corner.
An owner who owns the outcome
A leader who knows where the work slows down, clears roadblocks, and signs off on the roadmap. Usually you.
A point person on the work
Someone close to the day-to-day who can show us how the store really runs and help launch the builds inside your tools.
The people who touch it
A few of the people who'll use the systems every day. We train them to run it so the capacity sticks — and your team levels up.
What we will not automate
AI takes busywork, not judgment. We do not automate judgment-heavy, sensitive, or high-risk decisions without human review. If a workflow touches money, customers, legal commitments, safety, or reputation, we design the system so a person stays in the loop.
Anything that touches money
Pricing, payments, and spend decisions get drafted and prepared — a person approves before anything moves.
Customer-critical judgment
AI can route, summarize, and draft. The call that affects a relationship stays with your team.
Legal and contractual commitments
We prepare the work, surface the details, and keep a human in the loop before anything is committed.
Safety and reputation
If a workflow touches safety or how your brand is seen, we design it so a person stays in control.
Consultants advise. We build — and prove it.
There are a few ways to bring AI into an ecommerce store. Miller & Miller combines real AI operating experience with hands-on delivery, direct access to the brothers who run the firm, and full client ownership of what ships.
| Fractional AI Officer | AI consultant | Automation agency | DIY | |
|---|---|---|---|---|
| Has already done this inside an AI company | Google · Spot AI | Rarely | ||
| Owns the AI roadmap | Deck only | You | ||
| Builds it in your tools | You | |||
| Ships in weeks | Six months | Eventually | ||
| Catches the risk most people miss | Sometimes | |||
| You own the code | N/A | Sometimes | ||
| Answers for results every month |
The engagement, explained
It gives your store one accountable senior team for the roadmap, priorities, risk, hands-on builds, and monthly results. At Miller & Miller, clients work directly with Parker and Taylor from discovery through launch rather than being handed from a strategist to a junior delivery team.
Start with an audit.
Three weeks to a roadmap and the numbers — whether or not we work together after. A short call scopes it, and the plan is yours to keep, either way.
A short call to scope the AI Opportunity Audit. Three weeks to a roadmap and the numbers — whether or not we work together after.
- The audit is yours to keep, either way
- A real reply within one business day
- An AI executive, not a vendor — Google, Spot AI, Stanford Law